A Newark-based car detailing brand, Initial Detailing, has secured £1,000 funding from First Enterprise – Enterprise Loans under the British Business Bank’s Start Up Loans programme to invest in stock and advertisements.  

Initial Detailing offers top-tier detailing products and vehicle detailing services, placing a strong focus on craftsmanship over mass production. Its commitment lies in delivering the utmost quality products while maintaining competitive pricing. 

Driven by his passion for cars and his dissatisfaction with existing products, Matthew Mayes, Founder of Initial Detailing, designed his own and established a car detailing brand, dedicated to serving fellow car enthusiasts who share his discerning needs and desires. 

The funding from First Enterprise – Enterprise Loans will be used to increase stock and enhance its advertisements. 

First Enterprise – Enterprise Loans provides government-backed business loans ranging from £500 – £150,000 for start-ups and SMEs that are unable to borrow from traditional high-street lenders. The not-for-profit organisation reinvests profits into loan funds to further support economic growth and job creation in the local communities. 

Matthew Mayes, Founder of Initial Detailing, comments: “Thanks to the support from First Enterprise – Enterprise Loans, I can now enhance our inventory to meet high demand, significantly expanding our stock. The support from the team surpassed expectations – speedy, helpful, and polite.” 

Forbes Lucas, Business Adviser at First Enterprise – Enterprise Loans, comments: “I was so pleased that we were able to assist Matthew and his new business. The determination and hard work shown by Mathew, in addition to the quality and efficiency of his business, demonstrate the start of a fantastic venture that First Enterprise is proud to support.”